I’m Going All In (Even Though I Don’t Feel Ready)

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Today, I want to talk about something uncomfortable but necessary—something I’ve avoided for too long. I’ve had countless ideas about how my life and business might work out. A thousand “maybe this” and “maybe that.” But ideas don’t build anything. I don’t want to be the guy who stays on the sidelines thinking, theorizing, planning forever.

So here’s the truth: I’m betting everything on content. I’m going all in on building a personal brand.

Not because I’m an expert. Not because I know what I’m doing. But because showing up is the only thing that forces you to grow.

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WHY I’M GOING ALL IN ON CONTENT

There are two reasons I’ve decided to double down:

1. A personal brand is leverage. It’s the highest form of leverage an individual can build today. Attention compounds. Reputation compounds. Consistency compounds. And your ability to create opportunities for yourself increases with every piece of content you put out.

2. Being visible forces you to play the game. When you run away from the spotlight, you have no pressure to improve. You can hide behind “planning.” But when you step into the spotlight—Instagram, YouTube, podcasts—you have no choice but to grow. Visibility creates accountability.

I need that pressure. I need to be forced to show up.

THE FUNNY PART: I’M NOT AN EXPERT The platform I’m doubling down on?

The niche I’m choosing?

I’m not an expert in it. In fact, I’m clueless.

And that’s exactly the point.

I’m not trying to show up as someone who has figured it out. I’m showing up as someone building the plane while flying it. Someone documenting the journey, not preaching mastery.

My strategy is simple: curate. Curation = understanding people’s problems + collecting the best solutions + adding my angle + putting it all together consistently.

That’s the whole game.

WHAT I’M COMMITTING TO

Over the next year, I’m publishing consistently on:

Instagram YouTube Podcast platforms

Not as an expert. As a builder.

In the next issue, I’ll share links to all my social profiles so you can follow along publicly.

If it works, it works. If it doesn’t, it doesn’t. But I refuse to be the guy who thinks forever. I want to be the guy who shows up even when he doesn’t know how, because he has something in him that wants to be expressed.

I want to sing my own song. Loudly. Imperfectly. Consistently.

The New Scorecard (Simple Version)
• 3 short-form videos every day
• 2 YouTube videos every week
• 2 podcast episodes every week
• Grow the newsletter to 10,000 subscribers in 90 days

So that’s what today is about—declaring, in public, that I’m all in.

Not because I know the path. But because I’m creating it.

And if you’re reading this, then you’re already part of the story. You’ll watch me learn, fail, experiment, adjust, grow, and document everything.

Tomorrow, I show up again. That is the whole plan.

Talk soon. — Wisdom