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- Why you should not start a blog if you want to make money online ( Ep 2)
Why you should not start a blog if you want to make money online ( Ep 2)
Day 2 of Building In Public
Why You Shouldn't Start a Blog (Yet) - A Creator's Guide
Let's talk about blogging and why it might not be your best first step into the online content world. Before you close this newsletter - no, blogging isn't a scam. I've been blogging for over four years and continue to do so. But there are some important considerations before you dive in.
Watch the Video
Traffic Isn't Automatic
Unlike social media platforms, blogs don't come with a built-in audience
You need to actively find ways to bring people to your website
Without traffic (real people), monetization becomes impossible
The Cost Factor
Domain name: ~$15/year
Hosting: Minimum $40-50/year
Technical setup costs (time or money)
Compare this to free platforms like YouTube or Twitter
Technical Knowledge Required
WordPress setup and management
Website maintenance
Basic technical troubleshooting
SEO understanding
A Better Approach for Beginners
Instead of starting with a blog, consider:
Start with YouTube
No initial costs
Easier to connect with audience
More natural engagement
Faster path to monetization
Use AI to Your Advantage
Record videos first
Use AI to transcribe and format content
Repurpose video content into blog posts later
Embed videos on your future blog
Why This Strategy Works
The beauty of starting with video content is that it:
Builds authentic connections
Requires less technical setup
Creates opportunities for direct monetization
Provides content that can be repurposed later
Personal Update
I'm currently on Day 2 of my building-in-public challenge. Today's accomplishments:
Created 5 videos for different brands
Working on content calendar and workflow systems
Building while learning and adjusting
Remember: The best strategy is to start creating content immediately rather than getting stuck in technical setup. Once you build momentum, you can expand to blogging as part of your content ecosystem.
Have questions about starting your content creation journey? Respond directly, and I'll either respond directly or create a video addressing your concerns.